LocationHyderabad, IN · 17.3850°N

DisciplineAI · Brand Identity · Product Design

Local time--:--:-- IST

Designing brands that behave like products.

01 — About

I'm Kiran Kodi, a brand designer evolving into an AI-powered product designer.

Over the last two years, I've helped businesses shape their visual identities through branding, marketing, and digital experiences.

Today, I'm exploring the intersection of branding, product thinking, and AI to build experiences that don't just look good, but solve real business problems.

Selected Work.

03 Case studies / 2023–2025
Click to explore case study

01 Brand Identity · Strategy

Gup Shup Coffee

A neighborhood coffee brand built around the Hindi word for chit-chat. Strategy, wordmark, and a mascot that quite literally represents you.

02 Brand Identity · Packaging

English Mittai

A premium dessert brand that looks more like a fashion label than a bakery. Custom M-monogram with a rabbit hidden in the negative space.

03 Rebrand · Identity System

The Smarketers

Rebranding an award-winning B2B agency out of the “sea of blue.” A sharp mark that bakes the growth arrow into the letterform.

02 — Current Focus

What I'm currently building.

Designing next-generation brand and interface systems, combining strategic typography with high-utility product design. Active in co-creating the future of brand-led SaaS products.

Currently Exploring

AI-powered product design
Brand systems for startups
Human + AI creative workflows
Digital products and SaaS experiences

03 — Process

A method built for brand-led product thinking.

Most brand work stops at the guidelines PDF. Mine carries through to the interface, the deck, and the shelf. Four moves, repeated until the brand becomes something the team can use on their own.

01 / Listen

Excavate

Audit the category, the founder’s conviction, the customer’s vocabulary. Find the one thing nobody in the space has the nerve to say out loud.

02 / Position

Sharpen

One sentence the brand can live by. One tension it earns the right to resolve. Only then does the visual work begin.

03 / Build

Build the system

Logomark, typography, color, grid, motion, voice. Not a mood board. A working machine whose parts fit together on every surface.

04 / Translate

Extend into product

The brand earns trust in marketing. The product keeps it in the interface. I design the handshake between the two so the whole thing feels inevitable.

The receipts.

2026 —

Sr. Graphic Designer

NextGen Property Adviser / 1Trec. Leading the 1Trec rebrand and a Branded House that scales across the portfolio.

Lead · Web · Print

2023 — 25

Graphic Designer

Beyond Edge Business Solutions. Brand systems, decks, and campaigns across B2B and SaaS clients.

Identity · Decks · Social

2022 —

Freelance Designer

Independent work with founders and early teams across F&B, hospitality, and agency partners.

Identity · Logo · Strategy

04 — Let’s build

Have an idea worth the noise?

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